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Dove Men+Care Names Darko Rajaković Chief Care Officer

Toronto Raptors head coach joins the brand in a collaboration to empower community engagement.

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By: Rachel Klemovitch

Assistant Editor

Dove Men+Care has partnered with Toronto Raptors Head Coach, Darko Rajaković, naming him as their first Chief Care Officer (CCO). This collaboration marks the beginning of a conversation around care in 2024, highlighting the brand’s commitment to adding care where it is most needed.
 
Divya Singh, Head of Personal Care, Unilever Canada, said, 
 
“Our mission at Dove Men+Care has always been to bring superior care to men’s grooming and showcasing that an extra touch of care makes all the difference. By partnering with Coach Darko, we are extending our commitment to care beyond skin and hair, into the heart of the sports community.”
 
As the Chief Care Officer, Rajaković will lead initiatives that spotlight acts of care in sports and beyond. He will help develop and promote content that showcases stories of compassion, generosity, and community sport. 
 
His involvement will also extend into the community through mentorship programs, inspiring young athletes and fans to engage in acts of kindness and support for one another.
 
The partnership also includes interactive contests that allow fans to share their own stories of care and compassion. These stories will be featured across Toronto Raptors and Dove Men+Care’s platforms.
 
As part of the partnership, Dove Men+Care and Rajaković will create a series of content designed to highlight acts of care within the sports world. 
 
The content series will launch this summer and will showcase Coach Rajaković’s journey as he discovers and celebrates individuals who bring care into the lives of others through basketball. 
 
Rajaković commented, 
 
“I am honored to be named first Chief Care Officer for Dove Men+Care, and to share the message that care and compassion have a place in sports and beyond. Together, we look forward to celebrating assists on and off the court, and uplifting community members whose acts of kindness define teamwork and sportsmanship.”

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Photo: Toronto Raptors/ Instagram

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